PESTLE Analysis | CIPD
Organisational development and design. A PESTLE analysis studies the key external factors (Political, Economic, Sociological, Technological, Legal and Environmental) that influence an organisation. It can be used in a range of different scenarios, and can guide people professionals and senior managers in strategic decision-making.
8.3 A Firm's External Macro Environment: PESTEL
PESTEL is a tool that reminds managers to look at several distinct categories in the macro environment. Like SWOT, PESTEL is an acronym. In this case, the letters represent the categories to examine: p olitical factors, e conomic factors, s ociocultural factors, t echnological factors, e nvironmental factors, and l egal factors.